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Style is the key word on Dana Ashkenazi's agenda The creative director of the brand and the company's owner, Dana Ashkenazi, is a strong figure with a personality and a vision that defines the brand as having a rock-and-roll appeal, and a style that is not too extroverted and assimilated In the wardrobe well. The main motif is not to follow the trend but to invent it The message behind the brand is to look voice, not effort, with a free and feminine

Washed jeans, cotton shirts, glamorous hypocrisy of cut-off asymmetrical fabrics and cutouts are the brand's "Brad & Bater"
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