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The application focuses on linking farmers, agricultural trader and consumers together. The application provides other benefits such as providing market information, increasing access to extension services, and facilitating market links.

By signing up, users involving farmers, produce buyers, cooperatives, input suppliers, content providers, and other stakeholders are able to be linked. With the application, signed-up farmers and traders are able to indicate the agricultural related products that they have with their respective prices. A signed up consumer is able to order from the listed products. The ordered products will either be paid for through mobile money or cash on delivery.

Product delivery will be made by an agent who is automatically chosen by the application depending on both the market and agent location.